Guides
Useful questions before you decide what to build.
These are short, practical guides for the most common starting points: no idea yet, one idea you are unsure about, or several ideas competing for your attention.
What business should I start?
A broad way to work backwards from your experience, energy and constraints instead of starting with a list of ideas.
I want to start a business but have no idea what
How to find useful raw material when you are starting from a blank page.
How do I know if a business idea fits me?
How to look past the appeal of an idea and examine the actual work and operating model.
How do I choose between business ideas?
A practical way to compare several plausible options without relying on excitement alone.